Branding: How to Brand Yourself and Your Business

Look More Professional, Eliminate Competition, Stand Out & Attract Attention, Opportunities & More of the Right Clients

If you're an independent coach, consultant, or any other type of expert or service professional and you're in your own business, you need to brand yourself.

Not only is it the best way to help your business stand out, it can also help you…

  • Attract clients more easily because you stand out
  • Eliminate competition because your business becomes one-of-a-kind
  • Attract more attention and opportunities (that's free marketing!)… things like Media Coverage, Speaking Invitations, Guest Interviews, Guest Writing or Blogging Invitations (I share real world examples of all these benefits in the course)
  • Look more professional and polished which increases your ability to charge more for your services
  • Have a consistent marketing presence which makes your marketing more effective
  • Build trust with prospects and clients because you have a clear positioning and a consistent message (and this is incredibly important if you're marketing online)
  • Communicate more accurately and clearly what you do for your clients so the right clients recognize you're the best person to help them
  • Have a distinct point-of-view that's more interesting and intriguing to your prospective clients, the media, and potential partners
  • Generate more interest in your business and what you do
  • Feel confident and proud of your business and the professional foot you're putting forward (and confidence definitely helps you get clients!)

Branding is NOT just for big corporations.

Branding is also not just for packaged products like toothpaste and laundry detergent. Or high-priced products like automobiles and electronics.

Branding is crucial for service professionals, too.

It can mean the difference between your business succeeding or you continuing to struggle to get clients and stay afloat.

If you don't want to be fighting to stand out among a sea of other service professionals in your category, you need a unique and compelling brand to set you and your business apart.

I've been branding businesses of all shapes and sizes for 30 years, including:

  • Large Corporations
  • Small Businesses
  • Start-up's
  • Non-profit organizations
  • Independent service professionals such as coaches, consultants, and other experts

Learn My Proprietary Branding Process

I developed a step-by-step proprietary branding process that I've been using with my private consulting clients for years. And it works!

In this course I share that exact process with you.


I want you to think about something for a moment...

  • What if you had a name that clearly communicated exactly what you do for people?
  • A name no one else was using?
  • A name that was interesting, intriguing, and really stood for something?
  • A name that truly represented who you are and what you stand for?
  • A name that you love and are excited to put on your business?
  • Can you imagine what that might do for your business?

Don't settle for being just another [fill in the blank] coach, consultant, or service professional.

It's time to step out of the generic marketing trap.

And that's exactly what this course will help you do.

This course includes:

  • Video lessons that explain every step of the process
  • Handouts and worksheets to help you apply the process to your business
  • Real-world examples of brands created by other service pro's just like you to inspire you and get you excited about creating your brand
  • Interviews with service professionals who have successfully branded themselves so you won't feel like you're in this alone
  • Free and low-cost resources so you can research, create, implement, and protect your brand without breaking the bank

If you're tired of having to work so hard to stand out, get attention, and get clients, this course is for you.

If you see other coaches or consultants out there with great brand names and you've always wished you had one too, now is your chance.

If you've ever been confused by exactly what branding is, or how to brand yourself effectively, this course will answer all of your questions and walk you, step-by-step, through the very same process I take my private consulting clients through, for a fraction of the price.

So what are you waiting for?

Let me help you brand yourself and your business today!

Free Preview Lessons

I encourage you to watch the Free Preview Videos so you can see all the benefits of branding yourself and your business, as well as my experience in branding. Branding is what I do. In fact, I was doing it long before it became trendy.


Your Instructor


Debbie LaChusa
Debbie LaChusa

Debbie created The Business Stylist® Marketing Academy to provide independent coaches and consultants with real-world-tested marketing training courses that are affordable and available online 24/7. To date more than 9,000 students have enrolled in her courses.

30 years of marketing and business experience.

Debbie has 30 years of marketing experience and has run her own business since 1998. She has spoken to audiences across the US, in Canada and Australia, and has shared the stage with celebrity teachers from The Secret.

Featured in national media.

She and her businesses have been featured in national online and offline media including Entrepreneur magazine, Forbes.com, CNBC.com, Inc.com, Home Business Magazine, and Yahoo! Finance.

Author, podcaster, and blogger.

Debbie is also an author, podcaster, and blogger, and in addition to publishing her own blog she has been a featured guest blogger for the Yahoo! Small Business blog, The National Association of Entrepreneur Moms (now Today's Innovative Woman), The LifeChange Network, and the Consulting Café.

On a more personal note...

Debbie is a lifelong fitness enthusiast, runner, and pet-provided therapy volunteer. She enjoys spending her free time doing volunteer pet therapy work with her two golden retrievers, Hope and Faith. She's also a member of the national board of directors for Love on a Leash.


Class Curriculum


  Introduction
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  Before We Dive In...
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  The Benefits of Branding Yourself and Your Business
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  Step Two: Understanding Who Your Ideal Clients Are
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  Step Three: Identifying Your Promise
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  Step Four: Uncovering Your Brand Platform
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  Step Seven: Choosing Your Brand Name
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  Step Eight: Implementing Your Brand
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  Step Nine: Protecting Your Brand
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  Branding Resources
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  Wrap-Up and Review
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"I feel as though I have been in an intensive two-day branding workshop with a leading business branding expert. The experience was worth so much more than the price of the course."

~Louise Bloom

Very helpful

"9 step process to create and protect your brand. Lots of resources. Clear, organized, very helpful. I like her courses."

~Dean DiGregorio

Great course!

"This course on branding is very practical and useful. The instructor provides an easy to follow step by step process in order to find your personal brand. Everything was explained thoroughly. As I followed the steps, I discovered what I really want to achieve in my business. And Debbie answered immediately to my question. Highly recommendable!"

~Ulrika G

Very Through Course on Personal And Business Branding

"Debbie LaChusa really knows her stuff on how to "PROPERLY" brand yourself and your business. Her course is not filled with fluff but has real practical information on how to create, research, protect and implement your brand as well as some case studies interviews. In my industry, Internet Network Marketing we are pitched To use "Attracting Marketing" and to "Brand Your Name", this course cover's all aspect's of creating a long lasting professional brand. I went through the whole course once and will go through it again more slowly so as get the most out of it."

~Willie Robertson

More Course Testimonials

Read more course reviews here and learn why this course has earned 24 reviews averaging 5 stars.

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After purchase, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!



About The Business Stylist
  • Debbie LaChusa has 30 years of real-world business and marketing experience. She founded TBS Marketing Academy to share that knowledge with others...
    Learn more here.