How to Create a Simple Strategic Plan

Learn a Simple, 6-Step Process That Can Help You Create the Business and Life of Your Dreams

Learn How to Create an Inspired Road Map for Your Coaching or Consulting Business.

So You Can Create the Business and Life You’ve Been Dreaming Of!

If your business is not where you'd like it to be, or you're ready for a change and you want to create a road map to help you get wherever you'd like to go, this course is for you.

Whatever kind of business YOU'D like to have... I'd like to share with you a simple process you can use to get fiercely focused so you can create it.

Not only will it help you make decisions every day about what you need to DO to get there, it will also set things up so the Universe can support you.

I'm not going to get all woo-woo on you, but I will tell you when you get crystal clear on what you want, it changes EVERYTHING.

And it ups-the-odds that you will actually get there... or perhaps get someplace even better!

This process is simple, you can complete it in an afternoon, and on a couple sheets of paper.

I'm going to give you...
  • A fill-in-the-blank template (to make it easy to create your plan)
  • Examples from 3 different Strategic Plans (so you know what goes in each section)
  • A Sample Strategic Plan (so you know what a completed plan looks like)

  • And I will walk you through a very simple 6-step process (so you can easily create your plan)

    You may be thinking, “A Strategic Plan… that sounds complicated… isn’t that something corporations do… do I really need one if it’s just me?”

    First of all, I’m not going to teach you how to do a traditional corporate Strategic Plan. You’re right, you don’t need THAT!

    I used to develop those plans when I worked in the corporate and non-profit sectors. They’re a ton of work, they’re pages and pages long, and they are NOT what you need as an independent coach or consultant.

    What I WILL teach you is a scaled down version that only includes the parts you need to get focused and clear about the type of business and life you want to create.

    And I will tell you, in my experience, that IS necessary if you want to actually get where YOU want to go (vs. just ending up wherever you end up… which trust me, happens more than you might think!)

    Still not sure you need a Strategic Plan, or if this course is right for you?

    Take this course for a Free Test Drive

    There are 4 free videos you can watch right now to learn more about what I’m going to teach you in this course, and to try out my teaching style.

    First, be sure to watch the Promo Video above to find out how I used this process to completely revamp my business in less than 3 years. (I’ve actually used this process 3 times over the past 18 years - I explain why and how in the course).

    Then, check out the first 3 video lessons below — the ones marked Preview.

    In them I share how powerful a Strategic Plan can be for your business, more details on exactly what a Strategic Plan is (it’s probably a lot simpler than you’re thinking right now), and I clarify the difference between a Strategic Plan and a Marketing Plan — you do need both and while they share one common trait, they are definitely NOT the same thing.

    My goal with this course, as with all my online courses, is to walk you through the process, step-by-step, so you can apply it to your business and walk away with something that can truly transform your business and your life.

    I don’t teach theory. I teach what works.

    I’ve been in marketing for over 30 years, and I’ve been in business on my own for 18+ years. So I guess you could say I’ve been around the block a few times!

    I’ve had businesses succeed and I've had businesses fail.

    Yes, I just said it. Not every business will succeed, and don’t let anyone tell you otherwise.

    However, by taking the time to create a Strategic Plan (and hopefully after that a Marketing Plan) you are increasing your chances of success because you’re doing your homework BEFORE you just jump into business blind.

    Don’t worry if you’re already in business.

    You can use this process at any time to refocus or get back on track.

    A Strategic Plan is also the best way to move your business in a new direction when things either aren't working, or you simply decide you want to change things up a bit (something I've done 3 times in the past 18 years).

    One main reason businesses fail.

    I can tell you that in the past, when I neglected to create a plan, or I tried to save time by cutting corners, or I decided to simply follow someone else’s “proven blueprint” (NOT!)... those are the businesses that failed.

    That’s how I learned you can’t cut corners, there are no proven success systems or blueprints, you can’t just model someone else’s success, you can only do the work yourself. And creating a simple Strategic Plan is a quick and easy step that will set you on the right path, and that will increase the chances your business will succeed.

    Yes, it takes some effort, but it’s totally worth it.

    I try to teach it all in the simplest, most straight-forward way possible.

    And, to share real examples of how I, and/or my clients, have used what I teach to get real results.

    While I can’t guarantee you will get the same results I’ve gotten (no one can, and if they try to, run fast!), what I can promise you is if you take the steps I teach, and you actually do the work, it will make a difference in your life and business.

    I encourage you to dream about what type of life and business you’d like to have. Don’t model it after someone else. Decide what YOU want. What would make YOU happy?

    Then go through the 6 steps I teach you in this course so you have the best shot at creating that life and business (or something even better!)

    Enroll today and you can get started right now.

    When you enroll you'll gain immediate access to the entire course--over 90 minutes of video lessons, plus a Strategic Plan Template, lots of Examples, and a real Strategic Plan from my business so you can see what a completed plan looks like. You'll have lifetime access to the course, so you can begin whenever you're ready, and you can go through the lessons at whatever pace suits you best. Finish it all in an afternoon... or watch a few lessons a week. It's up to you.

    You'll also have access to me via the Comment Section below every video lesson.

    Have a question, unsure about something I'm teaching, or just want to share your progress... you can post it all in the Comments section. I personally read and respond to every comment.

    I want you to succeed.

    I want you to have the business and life YOU want.

    And I genuinely believe this course can help you get it.

    I hope to see you in class!


    P.S. I also have a surprise waiting for you at the end of the course... a surprise that will make it a little easier for you to get additional help, if you decide you want it. Just a little incentive to keep you moving forward!


    Your Instructor

    Debbie LaChusa
    Debbie LaChusa

    Debbie created The Business Stylist® Marketing Academy to provide independent coaches and consultants with real-world-tested marketing training courses that are affordable and available online 24/7. To date more than 9,000 students have enrolled in her courses.

    30 years of marketing and business experience.

    Debbie has 30 years of marketing experience and has run her own business since 1998. She has spoken to audiences across the US, in Canada and Australia, and has shared the stage with celebrity teachers from The Secret.

    Featured in national media.

    She and her businesses have been featured in national online and offline media including Entrepreneur magazine,,,, Home Business Magazine, and Yahoo! Finance.

    Author, podcaster, and blogger.

    Debbie is also an author, podcaster, and blogger, and in addition to publishing her own blog she has been a featured guest blogger for the Yahoo! Small Business blog, The National Association of Entrepreneur Moms (now Today's Innovative Woman), The LifeChange Network, and the Consulting Café.

    On a more personal note...

    Debbie is a lifelong fitness enthusiast, runner, and pet-provided therapy volunteer. She enjoys spending her free time doing volunteer pet therapy work with her two golden retrievers, Hope and Faith. She's also a member of the national board of directors for Love on a Leash.

    Class Curriculum

      Step 1: What Do You Do?
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      Step 2: Where Do You Aim To Be?
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      Step 3: What Do You Want Your Business To Look Like?
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      Step 5: Decisions You Will Make
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      Step 6: Actions You Will Take
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      Your Strategic Plan is Complete: Now What?
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    Once again Debbie has delivered.

    My strategic plan did take less than a day to do. Through her direction, I now have focus on where I want my life to go and how to get there.

    My strategic plan is concise, realistic, achievable and not overwhelming to accomplish.

    Thanks Debbie


    Frequently Asked Questions

    When does the course start and finish?
    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
    How long do I have access to the course?
    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
    What if I am unhappy with the course?
    We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

    Really helpful course Debbie.

    I haven't considered using intentions instead of goals before and I liked how simplified your process for writing our mission and vision statements was.


    ~Helen Bolger-Harris

    Get started now!

    About The Business Stylist
    • Debbie LaChusa has 30 years of real-world business and marketing experience. She founded TBS Marketing Academy to share that knowledge with others...
      Learn more here.