How to Design a Signature Coaching or Consulting Program

Stop Selling Your Time. Package Your Services & Sell What Your Clients Really Want & Are Willing to Pay More For.

Are you an independent coach or consultant?

Are you currently selling your time by the hour?

Or, in packages based on term, such as a 3-month package or a 6-month package?

Did you know that's not the best way to sell your services?

In fact, did you know that actually makes it harder to sell, and it encourages prospective clients to negotiate based on what they think they need or can afford?

Like you, when I started my own business as an independent marketing consultant back in 1998, I too sold my time by the hour, or by the month. Then I remembered that when I worked in the advertising agencies we sold by the project. We presented prospects with a specific scope of work and the results we would deliver, and we quoted them a project fee or a monthly retainer to cover that scope of work.

That's when I realized I needed to sell my services the same way.

I didn't want my clients buying my time. After all, who's to say what your time is worth. It's rather arbitrary. And high hourly fees can actually turn prospects away if they don't think you're worth it.

It's much better to sell results.

That way clients are buying what they want. They're paying for you to solve their problems.

You decide how long it takes to get that outcome and you charge them based on what that outcome is worth.

It has nothing to do with what your time is worth.

When you learn to package your services it changes your entire business.

(1) It helps you attract more of the right clients—the clients who are searching for exactly the outcome you deliver.

(2) It eliminates clients negotiating down the price or the term because you can easily tell them, this is what it takes to get the results you want.

(3) It enables you to charge for the value you're delivering, which is usually more than what you or a client might determine your time is worth.

(4) And, it enables you to sell more confidently because it eliminates any doubt that you're “worth it." It's not about you. It's about the outcome your clients want and will get when they work with you.

So, if you're an existing coach or consultant who is still selling your time, or you're a brand new coach or consultant who is trying to figure out how to package your services and what to charge, this course is for you.

This course is ideal for independent coaches or consultants who...

  • Are currently selling their time by the hour, or term (e.g. 3 month package).
  • Are brand new in business and aren't sure how to package their services.
  • Would like to make it easier to sell their services.
  • Are tired of prospective clients negotiating down price or term.
  • Aren't comfortable selling because they don't know what their time is worth.
  • Aren't getting enough of the right clients.
  • Are creating time-consuming spec proposals for every single prospect.
  • Are having to re-invent the wheel with each new client.
  • Would love to be able to promise specific outcomes to their clients.
  • Would like to create more efficiency in their business.
  • Are interested in creating leveraged programs (e.g. online courses, books) in the future.
  • Would like to know how many clients they need to make the money they desire.
  • Want to be sure they can reach their income goals without working more hours than they want.
  • Would like reliable, predictable cash flow (instead of being on a cash flow roller coaster!).
  • Want to be sure their business is viable, profitable, and enjoyable.

  • Don't waste another day trying to sell your time.

    This course will take you step-by-step through the exact same process I've been using successfully myself, and with my private consulting clients, for years.

    Design a Signature Program...

  • You can become known for.
  • That will set you apart from the competition.
  • You can sell confidently.
  • You know will deliver the results your ideal clients want.
  • That will make your business profitable, enjoyable, and successful.

  • Upon completing this course you will...

  • Have a signature program that can get you to your income goals within the number of hours you want to work so you can have the business and income you desire.
  • Have a signature program that will give your ideal clients exactly what they want, so it's easier to market and sell.
  • No longer have to sell your time and instead can sell what your clients really want and will pay more for.
  • Be able to promise your clients the outcomes they want and feel confident you can deliver those outcomes.
  • Know exactly how many clients you need to reach your goals.
  • Have a clear process to take each client through so you can stop reinventing the wheel with each client.
  • Be able to sell your services based on the value you deliver instead of what you, or your clients, think your time is worth.
  • Enroll today and get started creating your very own Signature Program.

    Free Preview Lessons

    Be sure to check out the Introduction and the first lesson, they're free! Look for the Preview button in the Class Curriculum section below.

    Your Instructor

    Debbie LaChusa
    Debbie LaChusa

    Debbie created The Business Stylist® Marketing Academy to provide independent coaches and consultants with real-world-tested marketing training courses that are affordable and available online 24/7. To date more than 9,000 students have enrolled in her courses.

    30 years of marketing and business experience.

    Debbie has 30 years of marketing experience and has run her own business since 1998. She has spoken to audiences across the US, in Canada and Australia, and has shared the stage with celebrity teachers from The Secret.

    Featured in national media.

    She and her businesses have been featured in national online and offline media including Entrepreneur magazine,,,, Home Business Magazine, and Yahoo! Finance.

    Author, podcaster, and blogger.

    Debbie is also an author, podcaster, and blogger, and in addition to publishing her own blog she has been a featured guest blogger for the Yahoo! Small Business blog, The National Association of Entrepreneur Moms (now Today's Innovative Woman), The LifeChange Network, and the Consulting Café.

    On a more personal note...

    Debbie is a lifelong fitness enthusiast, runner, and pet-provided therapy volunteer. She enjoys spending her free time doing volunteer pet therapy work with her two golden retrievers, Hope and Faith. She's also a member of the national board of directors for Love on a Leash.

    Pushed me to do it!

    "This course motivated me to set up my plan differently to add more value and ultimately make more money."

    ~Ezekiel Bolden

    I followed Debbie's 5 step process for a new proposal which was accepted promptly, without question or negotiation.

    "For the past 12 years, as a business and marketing mentor, setting the correct price for my clients for the services they offered has always been an issue, even setting my own pricing has been a problem. I was able to give my clients the formula for establishing their hourly rate but including the 'adding value' element was missing.

    Debbie's course How to Design a Signature Program was exactly what I needed to solve this problem. Further, I tested this myself, after finishing the course. I followed Debbie's 5 step process for a new proposal which was accepted promptly, without question or negotiation. I highly recommend Debbie's easy step-by-step model for pricing, which in my opinion, can be applied to anyone offering a service and not only for coaches, consultants and mentors."

    ~Fran Piggott CEO, Marketing Guru, South Africa,

    Fantastic course - ideal for coaches and consultants

    Debbie is an excellent communicator and the course content is clear and well structured. Going through the course taught me a lot about what I needed to be teaching my clients from this course (that I hadn't even realised) and made it simple to understand and implement.

    Highly recommended.

    ~Dallas McMillan

    Frequently Asked Questions

    When does the course start and finish?
    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
    How long do I have access to the course?
    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
    What if I am unhappy with the course?
    We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

    Get started now!

    About The Business Stylist
    • Debbie LaChusa has 30 years of real-world business and marketing experience. She founded TBS Marketing Academy to share that knowledge with others...
      Learn more here.