Are you currently selling your time by the hour?
Or, in packages based on term, such as a 3-month package or a 6-month package?
Did you know that's not the best way to sell your services?
In fact, did you know that actually makes it harder to sell, and it encourages prospective clients to negotiate based on what they think they need or can afford?
Like you, when I started my own business as an independent marketing consultant back in 1998, I too sold my time by the hour, or by the month. Then I remembered that when I worked in the advertising agencies we sold by the project. We presented prospects with a specific scope of work and the results we would deliver, and we quoted them a project fee or a monthly retainer to cover that scope of work.
I didn't want my clients buying my time. After all, who's to say what your time is worth. It's rather arbitrary. And high hourly fees can actually turn prospects away if they don't think you're worth it.
It's much better to sell results.
That way clients are buying what they want. They're paying for you to solve their problems.
You decide how long it takes to get that outcome and you charge them based on what that outcome is worth.
It has nothing to do with what your time is worth.
(1) It helps you attract more of the right clients—the clients who are searching for exactly the outcome you deliver.
(2) It eliminates clients negotiating down the price or the term because you can easily tell them, this is what it takes to get the results you want.
(3) It enables you to charge for the value you're delivering, which is usually more than what you or a client might determine your time is worth.
(4) And, it enables you to sell more confidently because it eliminates any doubt that you're “worth it." It's not about you. It's about the outcome your clients want and will get when they work with you.
So, if you're an existing coach or consultant who is still selling your time, or you're a brand new coach or consultant who is trying to figure out how to package your services and what to charge, this course is for you.
This course will take you step-by-step through the exact same process I've been using successfully myself, and with my private consulting clients, for years.
Be sure to check out the Introduction and the first lesson, they're free! Look for the Preview button in the Class Curriculum section below.
Debbie created The Business Stylist® Marketing
Academy to provide independent coaches and consultants with real-world-tested marketing
training courses that are affordable and available online 24/7. To date more than 9,000 students have enrolled in her courses.
30 years of marketing and business experience.
Debbie has 30 years of marketing experience and has run her own business since 1998. She has spoken to audiences across the US, in Canada and Australia, and has shared the stage with celebrity teachers from The Secret.
Featured in national media.
She and her businesses have been featured in national online and offline media including Entrepreneur magazine, Forbes.com, CNBC.com, Inc.com, Home Business Magazine, and Yahoo! Finance.
Author, podcaster, and blogger.
Debbie is also an author, podcaster, and blogger, and in addition to publishing her own blog she has been a featured guest blogger for the Yahoo! Small Business blog, The National Association of Entrepreneur Moms (now Today's Innovative Woman), The LifeChange Network, and the Consulting Café.
On a more personal note...
Debbie is a lifelong fitness enthusiast, runner, and pet-provided therapy volunteer. She enjoys spending her free time doing volunteer pet therapy work with her two golden retrievers, Hope and Faith. She's also a member of the national board of directors for Love on a Leash.
Pushed me to do it!
"This course motivated me to set up my plan differently to add more value and ultimately make more money."
I followed Debbie's 5 step process for a new proposal which was accepted promptly, without question or negotiation.
"For the past 12 years, as a business and marketing mentor, setting the correct price for my clients for the services they offered has always been an issue, even setting my own pricing has been a problem. I was able to give my clients the formula for establishing their hourly rate but including the 'adding value' element was missing.
Debbie's course How to Design a Signature Program was exactly what I needed to solve this problem. Further, I tested this myself, after finishing the course. I followed Debbie's 5 step process for a new proposal which was accepted promptly, without question or negotiation. I highly recommend Debbie's easy step-by-step model for pricing, which in my opinion, can be applied to anyone offering a service and not only for coaches, consultants and mentors."
~Fran Piggott CEO, Marketing Guru, South Africa, www.the-marketing-guru.com
Fantastic course - ideal for coaches and consultants
Debbie is an excellent communicator and the course content is clear and well structured. Going through the course taught me a lot about what I needed to be teaching my clients from this course (that I hadn't even realised) and made it simple to understand and implement.