Whether you’re just starting out, or you’ve been in business for years, this course will teach you 4 important cornerstones you need to have in place if you want to consistently attract clients. And, not just any old clients, but the exact clients you want to work with. The ones you can best help. And, the ones that energize you and make you want to get up every day and do what you do.
So you can build an enjoyable, profitable, successful coaching or consulting business that makes a difference in the lives of all the people you work with.
Your clients don't want to buy your time. And trust me, you don't want to be selling your time! However, in order to NOT sell your time, you need to stop thinking about hourly rates and 3- and 6-month coaching packages. And, instead, design a program that delivers the outcome, or transformation, your ideal clients are craving.
When you learn how to package your services, it also...
1. Helps you attract more of the right clients
2. Eliminates clients negotiating your prices or terms
3. Enables you to charge more
4. Enables you to sell more confidently
"I made my first $3000 within just a month of taking Debbie's class, even though this is a completely different type of consulting work for me than I've been doing the last 8 years."
And, other service professionals, who don't have a lot of money to spend marketing their services.
1. You need a simple, clear way to stand out
2. You need to let your ideal clients know you're the best coach or consultant for them
3. You need to be able to attract those ideal clients in the first place
4. You need to set yourself apart from all the other coaches and consultants out there
"This course really exceeded my expectations. Great videos, great material and resources to go along with everything Debbie taught in the videos. The worksheets were SUPER helpful. Thank you!"
A message that...
1. Will attract your ideal clients
2. Clearly communicates exactly how you can help them
3. Doesn't sound like every other coach or consultant's marketing
4. Connects and resonates with your potential clients
1. The 2 types of marketing EVERY marketing plan needs to succeed
2. How to pick the best marketing activities for you and your business
3. How to pick marketing activities that can save you time
4. How many different ways and how often you need to market to get results
"Concrete, specific, practical. Debbie is an excellent teacher and I have enjoyed the videos, handouts, and processes. Looking forward to jumpstarting my business. I highly recommend this to anyone interested in how to develop and market their business!!!"
In this course, you will learn a simple sales process that doesn't feel like you're selling.
1. It doesn't require you to cold call
2. You don't have to try and sell to friends and family
3. Prospective clients come to you instead of you having to chase them down
4. And, it's simply the most effective way to sell coaching or consulting services I've ever found (and I've been selling for over 18 years!)
"I can't tell you how helpful this course was to me. It just made everything make sense - Debbie is very easy to follow and understand, being a complete newbie (and having read and listened to other courses on marketing) she made all the dots click like nothing else has. Thank you Debbie I am your biggest fan!"
Debbie will walk you through the steps, one step at a time, with handouts, worksheets, examples, and simple exercises to help you apply everything to YOUR business.
This is the very same process she's used for years with her private coaching/consulting clients. You will receive the very same instruction she gives them, and all the same exercises, handouts, and worksheets. The only thing you won't get is the $4,000 price tag!
Well produced and presented by a true leader and coach... Worth every cent plus much much more! Very glad I have taken this course - it was hard to take a break - highly engaging!
"This course was thorough, engaging, useful, and packed with quality supplementary materials. It has definitely driven me back to the drawing board--thankfully in time to spare me the potential pitfalls she points out!"
~Lori Michele Kelley
Again, not to worry... you're covered! Every lesson has a Comments section right below it where you can post your questions or comments.
Debbie LaChusa personally reads and answers all questions. That means you're getting the benefit of her 30 years of business and marketing experience.
"Debbie does a great job on walking you through all the steps necessary to get your marketing going. Thanks to Debbie I now know who my ideal clients are and what I really want to do with my coaching. Also the e-book on branding helped me out a lot. I would recommend this course to anyone who is new to marketing or anyone who wants to level up its marketing!"
~Robert de Kok
Debbie created The Business Stylist® Marketing
Academy to provide independent coaches and consultants with real-world-tested marketing
training courses that are affordable and available online 24/7. To date more than 9,000 students have enrolled in her courses.
30 years of marketing and business experience.
Debbie has 30 years of marketing experience and has run her own business since 1998. She has spoken to audiences across the US, in Canada and Australia, and has shared the stage with celebrity teachers from The Secret.
Featured in national media.
She and her businesses have been featured in national online and offline media including Entrepreneur magazine, Forbes.com, CNBC.com, Inc.com, Home Business Magazine, and Yahoo! Finance.
Author, podcaster, and blogger.
Debbie is also an author, podcaster, and blogger, and in addition to publishing her own blog she has been a featured guest blogger for the Yahoo! Small Business blog, The National Association of Entrepreneur Moms (now Today's Innovative Woman), The LifeChange Network, and the Consulting Café.
On a more personal note...
Debbie is a lifelong fitness enthusiast, runner, and pet-provided therapy volunteer. She enjoys spending her free time doing volunteer pet therapy work with her two golden retrievers, Hope and Faith. She's also a member of the national board of directors for Love on a Leash.